About EDDY
Pioneering the future of beauty and fashion retail with curated excellence, innovative technology, and an unwavering commitment to your unique style.
Our Story: Locally Rooted
What began as a small shop in the heart of Rabat quickly grew into something bigger — a shared love for beauty, self-expression, and Moroccan elegance. At EDDY SHOP, we didn't set out to build just another online store.
Today, we've curated over +100 carefully selected items and served more than +500 happy customers. Our passionate team of locals believes shopping should feel personal and trustworthy — not trendy but timeless.
Whether you're in Agadir, Marrakech, Casablanca, or halfway across the world, we bring you a piece of Morocco with every order.
Timeless Quality
Seamless Access
Our Core Values
These principles guide every decision we make and every relationship we build.
Curated Excellence
Every product in our collection is handpicked by our expert team to ensure only the finest quality reaches our customers.
Customer-Centric
Your beauty journey is our priority. We're committed to providing personalized experiences that celebrate your unique style.
Trusted Quality
We partner with premium brands and verified suppliers to guarantee authenticity and quality in every purchase.
Global Reach
From Morocco to the world, we're building a community of beauty enthusiasts who value quality and authenticity.
Meet Our Expert Team
Industry veterans and passionate innovators working together to revolutionize your shopping experience.
Youssef Eddoughri
Co-Founder & Tech Director
With a decade of experience in e-commerce, Youssef leads our tech innovations, ensuring a seamless shopping experience.
Keltoum Ajaiout
Co-Founder & Head of Beauty
Former beauty consultant at international brands, Keltoum ensures our skincare selection meets the highest standards.
Ayoub Eddoughri
Customer Experience Lead
Dedicated to making every customer interaction exceptional, Ayoub leads our award-winning support team.
Rabia El Hamdaoui
Head of Customer Success
With a passion for technology and user experience, Omar drives our platform's innovation and performance.
Powered by Innovation
While our competitors settle for generic templates, we've built our platform from the ground up using Next.js and cutting-edge technology to deliver unparalleled user experiences.
Lightning Fast
Optimized performance ensures your shopping experience is smooth and efficient.
Secure & Reliable
Enterprise-grade security protects your data and transactions at every step.
Uniquely Yours
Personalized recommendations and experiences tailored to your preferences.
Ready to Experience the Difference?
Join thousands of satisfied customers who've discovered the perfect blend of quality, innovation, and personalized service.